The launch of Abeille's first product!
Sorry for the delay uploading this post, It has taken up until now for everything to sink in.
On Saturday we packed our bags (all eight of them!!) and got on the road by 8am on our route to Harrogate. Michelle and I were launching the first product for our Abeille Baby range. The Harrogate International baby fair is the UK's premier nursery trade event attracting almost every manufacturer and supplier of baby goods in the UK.... hence why we are VERY excited!!
We didn't even have time to unpack after our five hour drive so headed straight to the fair.
The product we are launching are Cellular blankets.... but these essential items are not the basic, bland, crispy pieces of material that you are told to buy on your baby list. These Cellular blankets are Simple - YES... Beautiful - YES... Essential - YES.
We have taken a simple, essential blanket and transformed it by using a beautiful colour palet, increased the weight to make it bouncy and soft on your babies skin, (it is after all the only blanket you will be requiring for the first few months) and worked really hard on a very stylish logo so that you will be wanting ONLY an Abeille cellular blanket for your baby.
It was a last minute idea that we exhibit, we only found out about the show about a month before, so with an incredible amount of effort - or I should really say Blood, sweat and tears from myself, Michelle and our manufacturers, we were very proud of what we achieved. Our stand looked beautiful and ready to entice any buyer passing by!
Michelle's beautiful little girl Charlotte was our lucky mascot indeed. We got an incredible amount of interest/orders and were pretty overwhelmed by some of the buyers that came to speak to us.
The days were spent on our feet from 8am to 6pm, chatting to interested buyers and getting tips from our lovely friends on neighbouring stands.
The evenings were spent drinking wine and filling in the boys with the days events. I officially have the best BBP (Best business partner) EVER!
Daddy day care went pretty smoothly. The boys were an amazing support to us, we couldn't have done it without them. Thank you Ben and Jon for everything - Best daddies ever!
Although they did learn the hard way that a day full of treats had concequences....
Now I have a long list of people to call and email, designs to work on and meetings to arrange!! I do not know where to start??? But watch this space because in 3 months time Abeille Cellular blankets will be hitting the shelves... you saw it here first!
Lots of love and excited dancing round the lounge...